Effective and last updated: 12 July 2026
About this policy
This policy explains how Liverpool History, an independent and unofficial football-history archive available at www.lfchistory.co.uk, handles information when you visit the site or contact the publisher. For the activities described here, Liverpool History is the site publisher and point of contact.
Information you provide
If you email the archive, the publisher receives your email address and any information you include in your message. This information is used only to respond, investigate a correction or manage the correspondence. It is not sold or used to create advertising profiles.
Information collected automatically
The site is delivered using Amazon Web Services, including Amazon S3 and Amazon CloudFront. These services may process technical information such as IP address, browser and device type, requested page, referrer, approximate location derived from an IP address, and request date and time. This information is used to deliver pages, maintain security, diagnose faults and prevent abuse. AWS describes its practices in the AWS Privacy Notice.
Advertising and Google services
The site is configured for Google AdSense. During account or site review, advertising may not appear on every visit. Google and participating advertising partners may use cookies, web beacons, IP addresses, device information and other identifiers to deliver, limit, measure and report advertising. Subject to applicable law and your choices, ads may be personalised or non-personalised. Read how Google uses information from sites that use its services and Google's advertising technologies information.
For visitors in the EEA, United Kingdom and Switzerland, the site uses Google’s certified consent management platform. Where consent is required, advertising cookies and personalised advertising are not requested before a choice is recorded. The consent message provides options to accept, reject and manage purposes and advertising partners.
Your advertising and consent choices
You can revisit the privacy options using the “Privacy and cookie settings” control presented by the consent platform when it is available in your region. You may also clear this site's cookies in your browser to request the consent message again. Google provides additional controls through My Ad Center.
Sharing and retention
Information may be shared with AWS for hosting and delivery, with Google and its advertising partners as described above, or when required by law. The publisher does not sell contact correspondence. Correspondence is kept only for as long as reasonably necessary to answer the request, maintain an editorial correction record or meet a legal obligation. Advertising and hosting providers apply their own retention periods to information they process.
Your choices and rights
Depending on where you live, you may ask what personal information the publisher holds about you, request access, correction or deletion, restrict or object to processing, or withdraw consent. Withdrawing consent does not make earlier consent-based processing unlawful. Some information may need to be retained for security, legal or legitimate editorial record-keeping purposes.
External links
The archive links to third-party sources. Those sites have their own privacy practices, and this policy does not cover information they collect after you follow an external link.
Changes to this policy
This page will be updated when the site’s hosting, analytics, advertising or data-handling practices change. The date above will show the latest revision.